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Asia’s leading online fashion destination’s milestones in 2014 include the launch of same-day delivery, click-and-mortar stores, and its inaugural 12.12 Online Fever.
ZALORA Thailand has achieved several significant milestones that changed the online fashion retail landscape in Southeast Asia, and allowed it to become an online fashion powerhouse in the span of three short years. Today, it has a strong presence in seven, and has built up an incredibly strong online and social media presence.
“A lot of things can happen in three years – for us, we managed to do better in the year of 2015”
said Michele Ferrario, Managing Director, ZALORA.
“2014 has also been an exciting year for Zalora Thailand, which had major developments in terms of implementing the Group strategy. We have expanded our assortment significantly by bringing online some of top local Brands and Designers.
Additionally, in order to create brand awareness and strengthen our positioning, we have built strong Marketing Partnerships with the top Chat Apps, Large Consumer companies, Online retailers and Fashion Magazines”
says Jose Ojeda, Country Manager at Zalora Thailand.
As this year plans, Zalora manages to run faster
Zalora understands South East Asia market very well, we will continue to invest more on Zalora’s warehouse and our own logistic fleet. We have got a great opportunity from launching Same-day Delivery service in the five big cities like Ho Ji Min City, Jakarta, Singapore, Manila and Bangkok.
Zalora Thailand effectively decreased the amount of time it takes for customers to receive their items after placing an order on the ZALORA website.
And it is an excitement to announce that we will extend the same-day delivery option to all of its markets across Southeast Asia.
We will grow bigger. We have brought a lot of well-known global brands such as Ray-Ban and Aldo to the region. We have CPS (Chaps) online from Jaspal Group as one of the key local fashion brand of the country.
Additionally, we are proud to have 12 famous Thai designers’ brands on Zalora (Thailand) to reinforce our positioning as Thailand’s Leading Fashion Destination and show our support to the local designers. We gave them the incredible opportunity to start selling their products on the website of Zalora Singapore and Hong-Kong.
Today, there are more than 6,000 brands on Zalora across Southeast Asia
including ZALORA Marketplace, the platform that allows many independent brands and boutique shops to sell their product to the huge customer base of Zalora. From the various brands and products, Zalora became the leader of Fashion Online Destination that connected the global brands to local consumers, and vice versa, bring global consumers to the local brands as well.
And now we are proud to announce that Zalora was going to be part of one of the world’s biggest online fashion groups, valued at about 2.7 billion euros and will reach out to 330 billion euros with a combined population of 2.5 billion people.
Zalora will play smarter to bring the seamless fashion shopping experience to customers.
With today’s high technology and ability to access to shop any time, from any place, across a range of channels and devices, Zalora recognized it then launched Zalora Application and joined hand with LINE application, launching Official LINE account in Thailand which reached close to 10M followers in less than 4 month and drive us to make it the biggest channel for ZALORA Thailand as today mobile is close to 60% of ZALORA traffic and LINE has been a key milestone to drive this expansion.
Zalora Thailand launched 2 sets of LINE Stickers to get closer to Thai customers
We invested more on mobile in order to bring convenience to them and allow them to shop anytime, anywhere even though they are on-the-go. And from this effort, in 2014 alone, Zalora garnered 200 million visits to its websites, with 38% of these visits coming from mobile phones.
Not only online that we invested but Zalora also launched The ZALORA Shop, the first Click-and-mortar shop in Asia that gave consumers a physical ZALORA experience through its pop-up stores in Singapore, Indonesia and Malaysia.
And now we are planning to open more pop-up stores in Philippines, Vietnam, Hong Kong and of course in Thailand!, to help increase the adoption rate of online shopping in Southeast Asia.
12.12 Online Fever
ZALORA ended 2014 with a bang when it partnered with major e-commerce players across the region for 12.12 Online Fever, an online shopping event offering attractive deals for 24 hours only. Led by ZALORA, 12.12 Online Fever was part of an effort to promote e-commerce in the region by rallying 144 like-minded partners to provide consumers in Southeast Asia its own version of Cyber Monday.
The successful event saw ZALORA reaching out to more than 2 million consumers and deliver nearly half a million items from its warehouses. Moving forward, ZALORA aims to maintain its position as a market leader by continually coming up with similar innovative large-scale events.
As ZALORA celebrates its 3rd anniversary in 2015, the leading one-stop online fashion destination will continue to dream big and explore new opportunities and possibilities for the future.
And as we step forward to the 4th year, we decided to start this year with our 1st project, being the main sponsor for Asia’s Next Top Model Season3 which will be aired on StarWorld Channel across the region.
We jumped in their program and got involve with the fashion to strengthen our positioning and show how much we want to support and drive fashion market. Besides, we will bring you more new lifestyle products, much more fashion for men, and importantly the tons of accessories in order to build an e-commerce friendly environment in the region.
Note: This article was written by ZALORA Thailand. The views and opinions expressed in this article are those of the authors and do not necessarily state or reflect the views of Thailand Business News.