Ministry of Commerce aims to promote 11 “soft power” sectors, creating jobs and income, with international trade exhibitions and promotions.
The Ambitious Plan of the Ministry of Commerce
The Ministry of Commerce has set ambitious goals to promote and market eleven “soft power” sectors, aiming to create 20 million jobs for Thais and approximately 4 trillion baht in annual income. Commerce Minister Phumtham Wechayachai made this announcement at a soft power forum.
The Eleven Soft Power Sectors
The sectors targeted for promotion include tourism, festivals, sports, food, movies, music, arts, books, games, fashion, and designs.
Promoting Thai Soft Power Internationally
To achieve these targets, the Department of International Trade Promotion plans to lead Thai business delegations to participate in overseas trade exhibitions. The goal is to showcase Thai soft power and increase exports of Thai products, with events such as the Asian Content & Film Market in South Korea, the TIFFCOM in Japan, and the Anuga trade fair for food and beverages in Germany. Soft power is expected to drive the Thai economy and culture to international recognition, ultimately leading to changes in the Thai business sector.
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