At this week’s Shanghai Auto Show, excitement surrounded electric vehicles (EVs) and technological advancements. However, China is considering measures to rein in the rapid growth of the EV sector to address potential oversupply and maintain market stability. This reflects a cautious approach to balancing innovation with sustainable industry development amid growing competition.
China’s electric vehicle (EV) market is experiencing a surge in innovation, particularly in autonomous driving technologies. At the 2025 Shanghai Auto Show, over 70 brands unveiled more than 100 new models, highlighting the industry’s rapid growth. Companies like BYD and Geely are introducing advanced driver-assistance systems (ADAS) to compete with global leaders such as Tesla. (reuters.com)
However, a recent fatal accident involving Xiaomi’s SU7 sedan has prompted Chinese authorities to impose stricter regulations on smart driving technologies. The Ministry of Industry and Information Technology has prohibited automakers from using terms like “smart driving” and “autonomous driving” in vehicle advertisements. Additionally, regulations now require extensive testing and official approval before deploying over-the-air software updates related to driving features. (reuters.com)
These measures aim to ensure consumer safety and authenticity in a rapidly evolving market. While they may increase costs and slow innovation, analysts suggest they could prompt necessary consolidation in China’s oversaturated auto industry. (reuters.com)
China’s electric vehicle (EV) market is experiencing rapid growth, even as the government enforces stricter regulations on smart driving technologies to enhance safety and curb misleading marketing. (China Introduces New Guidelines to Regulate Smart Driving Industry, Curb Misleading Marketing – EVMagz)
🚗 EV Market Growth
In 2024, China’s new energy vehicle (NEV) sales reached 12.87 million units, marking a 35.5% year-on-year increase. NEVs accounted for 40.9% of total vehicle sales, with battery electric vehicles (BEVs) making up 60% of NEV sales and plug-in hybrids (PHEVs) comprising the remaining 40% . Leading this surge is BYD, which reported a 60% rise in vehicle sales in Q1 2025, totaling one million units. The company’s net profit doubled to 9.15 billion yuan ($1.26 billion) during this period . (Plug-in electric vehicles in China, BYD First-Quarter Profit Doubled on Strong EV Sales)
⚖️ Regulatory Crackdown on Smart Driving Tech
Following a fatal accident involving Xiaomi’s SU7 EV, Chinese authorities have intensified scrutiny over autonomous driving technologies. The Ministry of Industry and Information Technology (MIIT) issued new guidelines prohibiting companies from exaggerating the capabilities of their driver-assistance systems. Automakers are now required to report system failures and accidents involving these technologies within 24 hours . At the 2025 Shanghai Auto Show, many manufacturers, including Mercedes-Benz, Nio, and Volkswagen, emphasized safety and responsible marketing in response to these regulations . (Carmakers play down advanced driving functions after Beijing crackdown, China Introduces New Guidelines to Regulate Smart Driving Industry, Curb Misleading Marketing – EVMagz)
🔌 Infrastructure Expansion
To support the growing EV market, China expanded its charging infrastructure significantly in 2024. The country added 4.22 million charging points, bringing the total to 12.82 million—a 49% increase from the previous year. This expansion aims to alleviate range anxiety and promote EV adoption, especially in smaller cities and rural areas . (China expands EV charging infrastructure in 2024 | Latest Market News)
🌍 Global Implications
Chinese automakers are increasingly challenging global competitors. BYD has surpassed Tesla in global battery EV sales, leveraging its diverse model lineup and competitive pricing . However, rising tariffs from the U.S. and EU pose challenges for Chinese EV exports. In response, companies are exploring overseas production to mitigate these trade barriers . (EVs, tariffs in the spotlight as Chinese automakers take leading role at Shanghai auto show, BYD First-Quarter Profit Doubled on Strong EV Sales)