The TTM+ 2019, Thailand’s leading annual B2B travel show, is being held under the theme of ‘New Shades of Emerging Destinations’ as part of the TAT strategy to promote 55 provincial destinations which are already popular with domestic tourists and increasingly preferable by international visitors.
The Tourism Authority of Thailand (TAT) has reported a total of 339 buyers from 51 countries and 370 sellers, including 10 from the Greater Mekong Subregion countries, on 6 June, the first day of business networking session at the Thailand Travel Mart Plus (TTM+) 2019.
TTM+ 2019 took place this week from 5-7 June.
The three-day TTM+ 2019 is being held under the theme of ‘New Shades of Emerging Destinations’ as part of the Tourism Authority of Thailand (TAT) strategy to promote 55 provincial destinations which are already popular with domestic tourists and now seen as being ready for an influx of foreign visitors. The objective is to create jobs and distribute revenue countrywide, from major cities to local communities, while creating sustainability by balancing the number of visitors to the destinations.
Mrs. Srisuda Wanapinyosak, TAT Deputy Governor of International Marketing (Europe, Africa, Middle East and Americas) said that this year’s TTM Plus features some important changes in the trade show component to ensure enhanced business opportunities for both buyers and sellers.
The total of 340 buyers from 51 countries is up 18.47% over 2018. Meanwhile, the TAT is seeking to step up its profile in the long-staying, high-spending Latin American market. For the first time, the buyers list includes 13 companies from Brazil along with new buyers from Chile, Argentina and Colombia.Mrs. Srisuda Wanapinyosak, TAT Deputy Governor of International Marketing
In 2018, the Thai tourism industry recorded a total of 38 million international arrivals, up by 7.54%, generating an estimated US$62 billion in earnings, up by 9.63% over 2017. This year, TAT has set a growth target of twelve percent in tourism revenue from the international market.